The ghd australia brand developing process is precisely the foreign capital brand enters China's process fast, because of the industrial system horizontal difference, between the GHD brand and the foreign capital brand has formed certain difference, this is extremely normal. But when the GHD industrial system level already was basic achieved overseas-funded enterprise level time, as a result of the ideology hysteretic quality characteristic, the market in also relies on the inertia to the brand cognition in to think GHD the brand falls behind the foreign capital brand.
In the ghd straighteners industrial system level achieved overseas-funded enterprise level time, this kind of brand cognition to GHD is unfair, therefore promotes the new GHD brand to go with own new industrial system to be supposed to, and gains the brand added value which should have is correct, also is must.
The GHD IV salon styler brand operation will be able quite to be difficult, but this will not be because this strategy will be wrong, but will be this brand can touch truly to the foreign capital high end brand sore spot. Before then, the GHD market truly has not belonged to China's world-class GHD high end brand. The foreign capital high end brand the competition which faces in the Chinese market is extremely weak, their development is extremely smooth.
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